Love & Salt
Visit ↗Italian / Coastal·Manhattan Ave
Photo: Mike Fox / Unsplash
An early look · MB · HB · RB
Beach Cities
Pass
An early look at a local-first pass for people who love Manhattan Beach, Hermosa Beach, and Redondo Beach.
The idea is simple: one wallet pass that helps locals stay connected to the businesses and experiences that make the Beach Cities special — through thoughtful messages, local perks, and invitations designed to support local.
A local-first pass
One pass for people who love the Beach Cities.
Manhattan Beach, Hermosa Beach, and Redondo Beach feel like one connected coastal community. People live in one, work in another, eat in a third, and walk the Strand between all three. Beach Cities Pass is a quiet, local-first way to keep showing up for the businesses and experiences that make these cities feel like home — without flattening what makes each one its own.
Manhattan
Downtown, refined, walkable
Hermosa
Independent, loose, beach-town
Redondo
Riviera Village, neighborhood
One pass · Three cities
Pick a city. The pass is built for all three.
Each city keeps its own feel, its own businesses, and its own routines inside the pass. Tap to jump into a city.
Chapter 01
MBManhattan Beach
A local-first way to support the downtown businesses and pier-side rhythms that define Manhattan Beach.
Visit MB→
Chapter 02
HBHermosa Beach
Showing up for the independent businesses and beach-town character that make Hermosa, Hermosa.
Visit HB→
Neighborhood
Riviera Village
South Redondo · A tree-lined village a few blocks from the coast, locally owned end to end.
Chapter 03
RBRedondo Beach
Riviera Village and the South Redondo neighborhoods locals quietly love and want to keep alive.
Visit RB→
Manhattan Beach
A local-first way to support the downtown businesses and pier-side rhythms that define Manhattan Beach.
Downtown Manhattan Beach is walkable, refined, and built around the pier — a tight grid of independent restaurants, boutiques, and storefronts a few blocks from the sand. The pass is for the people who already love it.
Downtown communityIndependent diningBoutique shoppingLocal-first participation
Dining & Drinks
8 local partnersNew American
MB Post
Downtown MBMB Post
Visit ↗New American·Downtown MB
North End Caffé
Visit ↗All-day Café·Highland Ave
Fishing With Dynamite
Visit ↗Seafood / Oyster Bar·Downtown MB
Petros
Visit ↗Greek·Metlox Plaza
The Strand House
Visit ↗Coastal American·Manhattan Beach Blvd
Neighborhood Pub
Simmzy's
Manhattan Beach PierSimmzy's
Visit ↗Neighborhood Pub·Manhattan Beach Pier
Uncle Bill's Pancake House
Visit ↗Breakfast·Highland Ave
Retail & Lifestyle
7 local partners
Gum Tree
Visit ↗Lifestyle / Café·Highland Ave
{pages} a bookstore
Visit ↗Independent Bookstore·Manhattan Ave
Tabula Rasa Essentials
Visit ↗Apothecary·Downtown MB
Wright's
Visit ↗Modern Boutique·Manhattan Ave
Waterleaf Home
Visit ↗Home & Garden·Downtown MB
Uncorked Wine Shop
Visit ↗Wine Shop·Manhattan Beach Blvd
Manhattan Beach Creamery
Visit ↗Ice Cream Shop·Manhattan Ave
MB · NeighborhoodPhoto: Josh Austin / Unsplash
How it might fit your week · MB
Built around real local routines.
The small loops locals already move through in Manhattan Beach — between coffee, dinner, the pier, and the neighborhood spots they already love.
Local routine
Brunch and bookstore
- 1Pancakes at Uncle Bill's on Highland
- 2Slow walk down to {pages} a bookstore
- 3Coffee and a browse at Gum Tree
Local routine
Dinner with neighbors
- 1Aperitivo at Love & Salt
- 2Dinner at MB Post or Fishing With Dynamite
- 3After-dinner stop at Uncorked Wine Shop
Local routine
Pier and downtown loop
- 1Sunset walk on the Manhattan Beach Pier
- 2Drinks at The Strand House
- 3Window-shopping Wright's and Waterleaf Home
Hermosa Beach
Showing up for the independent businesses and beach-town character that make Hermosa, Hermosa.
Hermosa is loose, independent, and neighborhood-first. Pier Avenue, the Strand, and the surrounding side streets are anchored by long-standing locals and a wave of new independents — places worth showing up for.
Independent and localNeighborhood favoritesPier Avenue characterCommunity supporting community
Dining & Drinks
7 local partners
Martha's
Visit ↗Beachfront Café·The Strand
AttaGirl
Visit ↗Bar / Late Night·Pier Ave
Hermosa Brewing Company
Visit ↗Brewery·Pacific Coast Hwy
Radici Ristorante
Visit ↗Italian·Pier Ave
Vin Folk
Visit ↗Wine Bar·Hermosa Ave
the Hook & Plow
Visit ↗Coastal American·Hermosa Ave
Blackball Brewing Co
Visit ↗Brewery / Taproom·Cypress Ave
Retail & Lifestyle
2 local partners
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HB · NeighborhoodPhoto: Marwan Abdalah / Unsplash
How it might fit your week · HB
Built around real local routines.
The small loops locals already move through in Hermosa Beach — between coffee, dinner, the pier, and the neighborhood spots they already love.
Local routine
Coffee to pier walk
- 1Morning coffee on the Strand at Martha's
- 2Walk the Hermosa Pier
- 3Late breakfast on Pier Avenue
Local routine
Casual dinner and drinks
- 1Wine flight at Vin Folk
- 2Dinner at Radici or the Hook & Plow
- 3Nightcap at AttaGirl
Local routine
Weekend local favorites
- 1Pints at Hermosa Brewing or Blackball
- 2Browse Beach & Beverly on Pier Ave
- 3Bottle to-go from Bottle Inn Hermosa
Neighborhood
Riviera Village
South Redondo · A tree-lined village a few blocks from the coast, locally owned end to end.
Chapter 03 · RB
Redondo Beach
Riviera Village and the South Redondo neighborhoods locals quietly love and want to keep alive.
Riviera Village is the heart of South Redondo — a tree-lined, walkable village a few blocks from the coast where independent restaurants, boutiques, and run-club regulars trade off through the day. Not a harbor strip, not a tourist boardwalk: a real neighborhood.
Riviera VillageWalkable South RedondoTree-lined neighborhood streetsLocally owned, end to end
Dining & Drinks
5 local partners
Retail & Lifestyle
2 local partners
Neighborhood
Catalina & PCH
The walkable village blocks where Riviera Village locals start and end the day.
How it might fit your week · RB
Built around real local routines.
The small loops locals already move through in Redondo Beach — between coffee, dinner, the pier, and the neighborhood spots they already love.
Local routine
Riviera Village lunch and stroll
- 1Lunch at HT Grill or Vida
- 2Browse BeachLife General Store
- 3Pastry and coffee at Yellow Vase
Local routine
Coffee and coastal shopping
- 1Morning at Yellow Vase
- 2Fitting at Village Runner
- 3Sunset dinner at Riviera House
Local routine
Family-friendly local day
- 1Lunch at HT Grill
- 2Mediterranean dinner at Turquoise
- 3Walk the Esplanade above the coast
An early look
What it would feel like to use.
You add Beach Cities Pass to Apple Wallet or Google Wallet and keep it there as a simple way to stay connected to local businesses and experiences across Manhattan Beach, Hermosa Beach, and Redondo Beach.
Through the pass, you might receive thoughtful updates, invitations, and select perks tied to neighborhood favorites, seasonal moments, and local businesses that help define the three cities.
It's meant to feel useful, local, and low-noise — designed around the people who already care about these communities.
01
Add it to your wallet
Save Beach Cities Pass to Apple Wallet or Google Wallet — no separate app to download.
02
Stay quietly connected
Get the occasional thoughtful update tied to local businesses and community moments across the three cities.
03
Enjoy local perks and invites
Tap into select perks, invitations, and small experiences from the places you already love.
04
Show up for local
Use the pass as a small, easy way to support the businesses and neighborhoods that define the Beach Cities.
For local businesses
A simple, low-lift way to participate.
Beach Cities Pass is being shaped around how independent local businesses actually work. No new POS, no app to download, no heavy lift. You decide what to share — a thoughtful perk, an invite, or a quiet thank-you to the people who already love your place.
Free to join · Early access
- 1
Join in a quick conversation
A short chat with the local team — no integration, no contracts.
- 2
Share something thoughtful
A perk, invite, or quiet thank-you that fits how you actually run your place.
- 3
Live inside your city's chapter
Featured in the MB, HB, or RB chapter alongside other local independents.
- 4
Reach the people who care
Locals and regulars who already choose to support local.
- 5
Honor at the counter
Glance-and-go redemption. No new POS, no new app, no register changes.
- 6
See what's resonating
Light, opt-in feedback on participation and member visits.
Quietly powered by Amaze
Built thoughtfully behind the scenes.
The pass is what locals see. Amaze is the quiet layer underneath that keeps it simple, wallet-based, and grounded in each neighborhood.
Lives in your wallet
One add to Apple or Google Wallet — no app to download or maintain.
Easy for local businesses
A light, friendly setup so independents can join without disruption.
City-by-city, not city-blurred
MB, HB, and RB stay distinct chapters inside one shared pass.
Tied to seasonal moments
Pass moments around markets, summer evenings, and local traditions.
Gentle, location-aware nudges
Quiet reminders at the right moment in the right neighborhood.
Light feedback, not surveillance
Simple participation insights — never invasive tracking.
Where the pass lives
Built around real Beach Cities routines.
The pass is shaped around where people actually live, walk, eat, and gather — the small loops that make the three cities feel like home.
NeighborhoodDowntown Manhattan Beach
Walkable grid of independents from Highland Avenue down to the sand.
Photo: Josh Austin / Unsplash
NeighborhoodManhattan Beach Pier
The everyday meeting point — sunrise runs, paddleboarders, and sunset walks.
Photo: Linda Pomerantz Zhang / Unsplash
NeighborhoodHermosa Pier & Pier Avenue
Independent restaurants, bars, and the loose energy of a real beach town.
Photo: Natalie Brennan / Unsplash
Neighborhood
Riviera Village
South Redondo · Catalina Ave village blocks
Riviera Village
Tree-lined South Redondo village, locally-owned end to end. A few blocks from the coast — not the harbor.
NeighborhoodThe Strand
22 miles of coast — the daily commute for runners, riders, and regulars.
Photo: Benoit Debaix / Unsplash
Neighborhood
The Esplanade
South Redondo · Bluff walk above the coast
South Redondo & The Esplanade
The bluff walk above the coast that connects Riviera Village back down to the sand.
Why it could feel meaningful
A warmer way to support local.
Beach Cities Pass isn't a coupon app or a tourism funnel. It's an early idea for the people who already love Manhattan Beach, Hermosa Beach, and Redondo Beach — and want a small, easy way to keep showing up for the businesses and experiences that make them feel like home.
01
Local pride, made tangible
A shared way to feel part of MB, HB, and RB without flattening what makes each one different.
02
Real community discovery
Quiet neighborhood favorites get the same care as the long-standing icons.
03
A nudge toward local
A gentle reason to choose the corner spot over the chain on the way home.
04
Year-round, not just summer
Thoughtful messages and seasonal moments keep the pass meaningful all year.
05
A connected local loop
Residents, regulars, and frequent visitors moving through the same neighborhood layer.
06
A pass locals see themselves in
Shaped around the people who already live, walk, and gather here.
How it could come to life
Shaped slowly, with local feedback.
An early look at how Beach Cities Pass could grow — starting small, with the local businesses and neighbors who already care.
1
Chapter 1
A few founding favorites
A handful of much-loved local businesses across the three cities, helping shape what the pass should feel like.
2
Chapter 2
Seasonal local moments
Pass moments tied to summer, holidays, farmers markets, and the small traditions that already make each city feel like itself.
3
Chapter 3
A wider local circle
More neighborhood spots, more community programming, and quiet partnerships with the people who already steward these cities.
Photo: Josh Austin / Unsplash
An early look · Shared for feedback
One pass.
Three cities.
A warmer way to support local.
This is an early look at Beach Cities Pass — a local-first wallet pass being shaped with feedback from the people who actually live in, love, and spend time across Manhattan Beach, Hermosa Beach, and Redondo Beach. If it resonates with you, we'd love to hear what you think.