Manhattan Ave
Love & Salt
Italian / Coastal
Photo: Mike Fox / Unsplash
Manhattan · Hermosa · Redondo
Beach Cities
Pass
One pass for discovering, supporting, and staying connected to the independent businesses and local experiences that define Manhattan Beach, Hermosa Beach, and Redondo Beach.
Powered by Amaze to make local discovery, merchant participation, and community engagement simple across the Beach Cities.
Why This Works Here
A shared coastal community with three distinct local identities.
Manhattan Beach, Hermosa Beach, and Redondo Beach function as one connected coastal community. People live in one, work in another, eat in a third, and walk the Strand between all three. But each city has its own business culture, its own streets, and its own rhythm. Beach Cities Pass brings them together as a single membership without flattening what makes each one different.
Manhattan
Downtown, refined, walkable
Hermosa
Independent, loose, beach-town
Redondo
Riviera, lifestyle, neighborhood
One Pass · Three City Chapters
Choose a city. The pass is built for all three.
Each city keeps its own identity, merchants, and routines inside the pass. Tap to jump straight to a city chapter.
Chapter 01 · Area
MBManhattan Beach
Elevated local shopping, dining, and downtown discovery.
Visit MB→
Photo: Mike Fox / Unsplash
Chapter 02 · Area
HBHermosa Beach
Independent local energy, neighborhood favorites, and beach-town character.
Visit HB→
Photo: Natalie Brennan / Unsplash
Chapter 03 · Area
RBRedondo Beach
Riviera Village, coastal discovery, and a one-of-a-kind local mix.
Visit RB→
Photo: Creative Headline / Unsplash
Manhattan Beach
Elevated local shopping, dining, and downtown discovery.
Downtown Manhattan Beach is walkable, refined, and built around the pier — a tight grid of independent restaurants, boutiques, and storefronts a few blocks from the sand.
Downtown discoveryElevated local diningBoutique shoppingPolished coastal rhythm
Dining & Drinks
7 founding merchantsVisit ↗
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Downtown MB
MB Post
New American
Highland AveArea context
The Kettle
All-day Diner
Downtown MB
Fishing With Dynamite
Seafood / Oyster Bar
Metlox Plaza
Petros
Greek
Manhattan Beach BlvdArea context
Shellback Tavern
Tavern
Highland Ave
Uncle Bill's Pancake House
Breakfast
Retail & Lifestyle
7 founding merchants
Highland Ave
Gum Tree
Lifestyle / Café
Manhattan Ave
{pages} a bookstore
Independent Bookstore
Downtown MB
Tabula Rasa Essentials
Apothecary
Manhattan Ave
Wright's
Modern Boutique
Downtown MB
Waterleaf Home
Home & Garden
Manhattan Beach Blvd
Uncorked Wine Shop
Wine Shop
Manhattan Beach BlvdArea context
Bo Bridges Gallery
Photography Gallery
MB · Area contextPhoto: Josh Austin / Unsplash
How locals use the pass · MB
Real routines, not a list of coupons.
How members actually move through Manhattan Beach with the pass — the small loops between coffee, dinner, the pier, and the shops they already love.
Local routine
Brunch and bookstore
- 1Pancakes at Uncle Bill's on Highland
- 2Slow walk down to {pages} a bookstore
- 3Coffee and a browse at Gum Tree
Local routine
Dinner and downtown
- 1Aperitivo at Love & Salt
- 2Dinner at MB Post or Fishing With Dynamite
- 3After-dinner stop at Uncorked Wine Shop
Local routine
Pier and downtown loop
- 1Sunset walk on the Manhattan Beach Pier
- 2Drinks at Shellback Tavern
- 3Window-shopping Wright's and Waterleaf Home
Hermosa Beach
Independent local energy, neighborhood favorites, and beach-town character.
Hermosa is loose, independent, and neighborhood-first. Pier Avenue, the Strand, and the surrounding side streets are anchored by long-standing locals and a wave of new independents.
Independent local energyNeighborhood favoritesPier Avenue and beach-town characterMostly small, independent businesses
Dining & Drinks
7 founding merchants
The Strand
Martha's
Beachfront Café
Pier AveArea context
AttaGirl
Bar / Late Night
Pacific Coast HwyArea context
Hermosa Brewing Company
Brewery
Pier AveArea context
Radici Ristorante
Italian
Hermosa AveArea context
Vin Folk
Wine Bar
Hermosa AveArea context
the Hook & Plow
Coastal American
Cypress Ave
Blackball Brewing Co
Brewery / Taproom
Retail & Lifestyle
2 founding merchants
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HB · Area contextPhoto: Marwan Abdalah / Unsplash
How locals use the pass · HB
Real routines, not a list of coupons.
How members actually move through Hermosa Beach with the pass — the small loops between coffee, dinner, the pier, and the shops they already love.
Local routine
Coffee to pier walk
- 1Morning coffee on the Strand at Martha's
- 2Walk the Hermosa Pier
- 3Late breakfast on Pier Avenue
Local routine
Casual dinner and drinks
- 1Wine flight at Vin Folk
- 2Dinner at Radici or the Hook & Plow
- 3Nightcap at AttaGirl
Local routine
Weekend local favorites
- 1Pints at Hermosa Brewing or Blackball
- 2Browse Beach & Beverly on Pier Ave
- 3Bottle to-go from Bottle Inn Hermosa
Redondo Beach
Riviera Village, coastal discovery, and a one-of-a-kind local mix.
Redondo stretches from the harbor to Riviera Village — a tree-lined coastal neighborhood where independent restaurants, boutiques, and run-club regulars trade off through the day.
Riviera VillageWalkable coastal neighborhoodOne-of-a-kind local mixBroader lifestyle and dining variety
Dining & Drinks
5 founding merchants
Retail & Lifestyle
5 founding merchants
RB · Area contextPhoto: Drei Kubik / Unsplash
How locals use the pass · RB
Real routines, not a list of coupons.
How members actually move through Redondo Beach with the pass — the small loops between coffee, dinner, the pier, and the shops they already love.
Local routine
Riviera Village lunch and stroll
- 1Lunch at HT Grill or Vida
- 2Browse Aloha Bungalow and BeachLife General Store
- 3Pastry and coffee at Yellow Vase
Local routine
Coffee and coastal shopping
- 1Morning at Yellow Vase
- 2Fitting at Diane's Bikinis or Village Runner
- 3Sunset dinner at Riviera House
Local routine
Family-friendly local day
- 1Kids' shopping at Lollipop
- 2Mediterranean lunch at Turquoise
- 3Walk the Esplanade above the coast
Member Experience
What members actually do.
No app to download, no card to carry. The pass lives in the wallet members already use, and shows up in the small moments locals are already living.
01
Join once
Add Beach Cities Pass to Apple Wallet or Google Wallet — no separate app required.
02
Pick favorites
Choose favorite cities, neighborhoods, and the kinds of places worth showing up for.
03
Explore by city
Browse Manhattan Beach, Hermosa Beach, and Redondo Beach as distinct chapters of one pass.
04
Use it locally
Use the pass at participating local merchants for member offers and seasonal moments.
05
Stay connected
Get gentle, location-aware nudges tied to events, markets, and neighborhood routines.
For Local Businesses
Built to help local businesses participate easily.
Beach Cities Pass is designed around how independent merchants actually work — no new POS, no heavy training, no platform tax. Joining is light, the perk is yours to define, and visibility extends across all three Beach Cities.
Free to join at launch
- 1
Join in minutes
A short onboarding conversation — no integration, no contracts.
- 2
Choose a simple perk
A small, on-brand member offer you're comfortable honoring.
- 3
Get featured by city
Listed inside the MB, HB, or RB chapter alongside other local independents.
- 4
Promoted to locals and visitors
Surfaced through the pass, member moments, and seasonal activations.
- 5
Honor at checkout
Glance-and-go redemption. No new POS, no new app, no register changes.
- 6
See what's working
Lightweight, opt-in reporting on participation and member visits.
The Engine
Powered by Amaze.
Amaze is the quiet enabling layer — wallet-based membership, merchant tools, and the connective tissue between cities, members, and seasonal moments. The brand in front is Beach Cities Pass; the platform underneath is Amaze.
Wallet-based membership
One add to Apple or Google Wallet — no app to maintain.
Merchant onboarding & offers
Light onboarding with offer setup and a simple participation flow.
City-specific discovery
Members browse MB, HB, and RB as distinct chapters in one pass.
Event & seasonal activations
Pass moments tied to markets, summer concerts, and local holidays.
Location-aware reminders
Gentle nudges at the right moment in the right neighborhood.
Analytics & reporting
Participation insights for merchants, partners, and program leads.
What Anchors The Program
Built around real Beach Cities routines.
The pass is shaped by where people actually live, walk, eat, and gather — not around a stadium, a single institution, or a tourism funnel.
Area contextDowntown Manhattan Beach
Walkable grid of independents from Highland Avenue down to the sand.
Photo: Josh Austin / Unsplash
Area contextManhattan Beach Pier
The everyday meeting point — sunrise runs, paddleboarders, and sunset walks.
Photo: Linda Pomerantz Zhang / Unsplash
Area contextHermosa Pier & Pier Avenue
Independent restaurants, bars, and the loose energy of a real beach town.
Photo: Natalie Brennan / Unsplash
Area contextRiviera Village
Tree-lined Redondo neighborhood, locally-owned end to end.
Photo: Drei Kubik / Unsplash
Area contextThe Strand
22 miles of coast — the daily commute for runners, riders, and regulars.
Photo: Benoit Debaix / Unsplash
Area contextKing Harbor & The Esplanade
Boats, breakwater, and the bluff walk above the Redondo coast.
Photo: Anh Phan / Unsplash
Why This Positioning Works
More than a local discount program.
The value of Beach Cities Pass isn't a stack of coupons. It's local identity, merchant discovery, support-local behavior, and a shared, intentional way to engage with the Beach Cities all year.
01
Stronger local identity
A shared way to feel part of MB, HB, and RB without flattening what makes each one different.
02
Real merchant discovery
Independents and hidden gems get the same surface as long-standing favorites.
03
Support-local behavior
A built-in reason to choose the corner restaurant over the chain on the way home.
04
Year-round engagement
Events, seasonal moments, and routines keep the pass useful long after launch.
05
A connected community loop
Residents, regulars, and frequent visitors moving through the same local layer.
06
A credible local brand
Beach Cities Pass is the brand in front, and locals can see themselves in it.
Rollout
How the program can launch.
1
Phase 1
Founding merchants
A curated set of founding partners across all three Beach Cities, anchored by the businesses locals already trust.
2
Phase 2
Seasonal & event activations
Pass moments tied to summer, holidays, farmers markets, and the local events that already define each city.
3
Phase 3
Broader local participation
A deeper merchant network, more community programming, and partnerships with associations and city stakeholders.
Photo: Josh Austin / Unsplash
A Better Way
One pass. Three cities.
A better way to support local.
Beach Cities Pass creates a simple way for residents, locals, and frequent visitors to feel connected to Manhattan Beach, Hermosa Beach, and Redondo Beach through the independent businesses and neighborhood experiences that define them. Powered by Amaze, it is a real local commerce and community engagement layer for the Beach Cities.